Greg Oates

How will online hotel booking change in the near future?

Thu, 23 May 2013 10:57:33 -0400

The big thing that was lost when mass travel became substantially an online booking phenomena was...

Online Content Marketing: Getting Ahead of a Fast-Changing Art

Wed, 22 May 2013 23:48:41 -0400

As digital media morphs and the rules of marketing evolve, online content marketing—from...

Being Full of Sh*t Doesn’t Work Anymore Read more

Wed, 22 May 2013 23:18:00 -0400

Being Full of Sh*t Doesn’t Work Anymore

Why brands need to avoid the hype surrounding content marketing

Wed, 22 May 2013 23:13:09 -0400

For content marketing to succeed, brands need to produce authentic content that clearly resonates...

How Design Impacts the Newsroom - on Livestream.com

Wed, 22 May 2013 17:09:21 -0400

How Design Impacts the Newsroom - on Livestream.com

grooup: NoMad Hotel Manhattan

Tue, 21 May 2013 21:54:16 -0400

grooup:

NoMad Hotel Manhattan

LinkedIn Aims to Become Premier Hub for Content...

Tue, 21 May 2013 08:38:00 -0400

LinkedIn Aims to Become Premier Hub for Content Marketing

“One of the things that we are increasingly focused on in 2013 is going to be the opportunity to support content marketing,” LinkedIn CEO Jeff Weiner declared in a call with investors and analysts last month.

Boutique trends to look for in 2013

Tue, 21 May 2013 08:35:22 -0400

Boutique trends to look for in 2013: This is the third in a four-part series of articles exploring...

Defining lifestyle/boutique needs broad canvas

Tue, 21 May 2013 08:35:16 -0400

Defining lifestyle/boutique needs broad canvas: “A boutique hotel or lifestyle hotel is a big hotel...

5 Ways Hoteliers Can Benefit From User-Generated Social Media Content

Tue, 21 May 2013 07:08:00 -0400

Hoteliers can reap huge benefits from integrating user-generated content into their social media...

How to create engaging copy for hotel websites

Tue, 21 May 2013 07:07:15 -0400

The look and feel of a hotel website may initially grab the user’s attention, while the copy...

Coca-Cola Content 2020 Part #2: Liquid & Linked Content...

Mon, 20 May 2013 03:19:00 -0400

Coca-Cola Content 2020 Part #2: Liquid & Linked Content Development:

We have a definition of content. And that is, the creation of stories that are to be expressed through every possible connection. For the Coca-Cola company, each story must add value and significance to people’s lives. Our content is the substance or matter of brand engagement and conversation. As such, it has to be the world’s most engaging content.

And we have a definition of liquid. Elements of content that move freely amongst themselves but do not become separated stories…. Our stories must remain connected. These ideas will be so compelling, they take on a life force of their own.

This line is interesting at the 6.59 mark:

Working with consumers is exciting. Our consumer create more brand stories than we do.

Photo

Sat, 18 May 2013 19:30:57 -0400

Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define Ourselves Through Stuff

Sun, 05 May 2013 12:12:53 -0400

Brand Thinking: Seth Godin, Malcolm Gladwell, Dan Pink, and Other Mavens on How and Why We Define...

Weber Shandwick EVP Talks Content Creation and the New PR Model

Mon, 15 Apr 2013 08:09:01 -0400

Weber Shandwick EVP Talks Content Creation and the New PR Model

Fortune Writes Articles Exclusively for Advertisers

Fri, 08 Mar 2013 09:03:00 -0500

Advertisers looking to escape the dreaded advertorial trap and give consumers content they’ll...

10 Mega Trends for 2013

Fri, 08 Mar 2013 08:44:03 -0500

10 Mega Trends for 2013

'Taste by Four Seasons' Sets Bar For Hotel Blogs

Sat, 23 Feb 2013 07:51:00 -0500

Taste by Four Seasons is one of the family of websites operated by Four Seasons Hotels, who are...

The Redbury Video by Matthew Rolston “This is not really a...

Wed, 20 Feb 2013 03:21:00 -0500

The Redbury Video by Matthew Rolston

“This is not really a daytime brand. This is a brand that says, ‘I stay up all night, write poetry, have a great meal, make love, you know, sleep ‘til noon with your sunglasses on in bed. And get ready for the next night.’ It’s that place.”

Full story: http://goo.gl/rbcS2

Coca-Cola Content 2020 Part #1: Liquid & Linked Content...

Wed, 20 Feb 2013 03:18:00 -0500

Coca-Cola Content 2020 Part #1: Liquid & Linked Content Development:

Content 2020: How the Coca Cola company will evolve its approach to the creative agenda on its key brands. We will move from creative excellence to content excellence.

The purpose of content excellence is to create ideas so contagious they cannot be controlled. We call this liquid. And these ideas are so innately relevant to our business objectives, our brands and consumer interest, we call this linked. And through the stories we tell, we will provoke conversations and earn a disproportionate share of popular culture.

The conversation model we have developed begins with brand stories…