A growing number of entrepreneurs are working on solutions and business ideas that will bring greater value to society. Even those who began their careers with a greater focus on “social” rather than “entrepreneurial” have become increasingly fascinated by the market as a mechanism to advance their social agendas. Social change is seen more as a business strategy than as a charity program.
- Source: psfk.com
Imagine you’re in a car speeding toward a cliff. Up until a certain point you will be able to stop before going airborne. After that point, no matter how hard you lay on the brakes it’s too late to do anything other than bail out of the car. In other words, you’re going to have to come up with a different plan. That analogy is the basis of the new book, Resilience: Why Things Bounce Back, written by PopTech director Andrew Zolli. In short, it’s too late to worry about slowing down climate change and its effect on weather patterns and global economies. The new innovation should focus on how we’re going to adapt.
Zolli writes on Reddit:
One of the things we saw five years or so ago is that there was this huge convergence happening under the surface: serious people in each of these areas were beginning to abandon the ‘sustainability’ rubric, and beginning to embrace resilience. It’s not that they didn’t want a sustainable future: it was that they were wrestling with an unsustainable present. The book grew out of this observation that surviving in this period of deep volatility required a complementary effort to build systems—and people—that could deal with disruptions of all kinds.
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- Reblogged from fastcompany